Trends op het gebied van SEO en digitale marketing

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Google EEAT isn’t dead — it’s your new competitive edge in the AI search era
Most content won't survive AI search. Not because it's bad — but because it lacks trust signals.While most marketers focus on keywords, AI assistants like ChatGPT, Gemini, and Perplexity are reshaping how content is found, quoted, and recommended.That’s where EEAT comes in.
Céline Naveau
August 5, 2025
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16:00
GEO vs AIO vs AEO: Understanding Key Differences in the AI Era
To thrive in this AI-driven ecosystem, marketers must embrace a new trinity of optimization strategies: GEO, AIO, and AEO. But what do these acronyms mean, and how do they differ?
Céline Naveau
July 15, 2025
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Google EEAT isn’t dead — it’s your new competitive edge in the AI search era
Most content won't survive AI search. Not because it's bad — but because it lacks trust signals.While most marketers focus on keywords, AI assistants like ChatGPT, Gemini, and Perplexity are reshaping how content is found, quoted, and recommended.That’s where EEAT comes in.
Céline Naveau
August 5, 2025
.
16:00
GEO vs AIO vs AEO: Understanding Key Differences in the AI Era
To thrive in this AI-driven ecosystem, marketers must embrace a new trinity of optimization strategies: GEO, AIO, and AEO. But what do these acronyms mean, and how do they differ?
Céline Naveau
July 15, 2025
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How to leverage influence marketing for better SEO (and visibility in AI too)
If you're still treating influence marketing and SEO as separate channels, you're likely missing out on significant growth opportunities.
Céline Naveau
June 25, 2025
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10:00
ChatGPT Optimization: How to Make Your Brand Show Up in AI Answers
If your SEO strategy is still focused only on Google, you’re already behind.Don't just rank. Be the answer.
Céline Naveau
June 17, 2025
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11:55 am
3 Inbound Marketing actions You Can unlock This Week (Without a Full Redesign)
If your marketing feels stuck in planning mode, you're not alone. Most inbound strategies stall not because of a bad idea—but because they never get implemented.
Céline Naveau
June 3, 2025
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14:00
Content Gaps: A 5-step process to identify and patch the leaks
If your content isn't converting like it should, you're probably leaking leads — and the culprit is hiding in plain sight: content gaps.
Céline Naveau
June 3, 2025
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2:36 pm
Meertalige SEO: targeting per land versus per taal, welke moet je kiezen?
U wilt uw bedrijf exporteren naar een ander land dan België? In dit geval houdt dit in dat u uw
Carine Pire
March 28, 2025
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08:00 am
Céline Naveau
March 13, 2025
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Céline Naveau
February 26, 2025
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