Semactic news

By 2026, 1 in 4 online shoppers will start their buying journey on ChatGPT — not Google. Instead of browsing through search results, they ask direct questions, get curated answers, and often bypass traditional search engines entirely. Faster answers. Faster purchases.

Most content won't survive AI search. Not because it's bad — but because it lacks trust signals.While most marketers focus on keywords, AI assistants like ChatGPT, Gemini, and Perplexity are reshaping how content is found, quoted, and recommended.That’s where EEAT comes in.

To thrive in this AI-driven ecosystem, marketers must embrace a new trinity of optimization strategies: GEO, AIO, and AEO. But what do these acronyms mean, and how do they differ?

If you're still treating influence marketing and SEO as separate channels, you're likely missing out on significant growth opportunities.

If your SEO strategy is still focused only on Google, you’re already behind.Don't just rank. Be the answer.

If your marketing feels stuck in planning mode, you're not alone. Most inbound strategies stall not because of a bad idea—but because they never get implemented.

If your content isn't converting like it should, you're probably leaking leads — and the culprit is hiding in plain sight: content gaps.

For the first time in 20 years, Google’s search traffic on iPhones has dropped.

You are wishing to export your business outside Belgium? In this case, it implies developing your

To accelerate on multiple marketing channels simultaneously, outsourcing your SEO to an agency is a common

Introduction to Google Gemini Google Gemini marks a major advancement in the field of artificial intelligence

Google has recently announced an expansion of its requirements for videos appearing in search results, including

June 2023 wasn’t just another month – it was SEOCamp month ! The Semactic Team attended

It’s finally there! Bard, Google’s Generative AI answer to ChatGPT, is finally available in new countries

It’s the news that’s got the SEO world buzzing this week. Google has announced, via a

What is this new Bing, with chatGPT? ​ The new Bing integrates a chatbot that uses

A desire to exchange after 2 years of Covid, a prestigious place – the Palais des congrès de Versailles – only

Are you embarking on an SEO project for your business? You will find a plethora of resources

The SEO of a website is closely linked to the vision of the company, its brand positioning,

Vou want to improve your online visibility? Are you launching a new website? You need a

A good online visibility has become essential for any company, regardless of its size or sector. This

You want to know what are the new SEO trends 2022 which are essential to your

Contrary to what than you might think, SEO is not just a matter for SEO experts. Other

Digital at the heart of competitive analysis… Over the past 12 months, Internet traffic has increased

Many marketers build their marketing strategy around the company’s vision, business goals, new product/service launches and

L’édition 2020 des IAB Mixx Awards a eu lieu le 11 décembre. Chaque année, ils récompensent

The 2020 edition of the IAB Mixx Awards took place on December 11th. Every year, they

It can be challenging to measure and demonstrate the results of SEO. Many tools exist on

At the beginning of this week, we were at the SEO Camp’us in Paris to take

An effective SEO strategy starts with a good understanding of your target audience and their online behaviors. To

In SEO project management, as in many other disciplines, execution is key. Mastering the SEO jargon

Faced with the upheavals brought about by containment, it is sometimes difficult to see clearly what