Semactic wins an IAB Mixx Award in the category “Best Belgian Marketing Tool”

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The 2020 edition of the IAB Mixx Awards took place on December 11th. Every year, they reward the best digital projects in Belgium. For its very first participation, Semactic left with a precious Award (Bronze) in the category “Best Belgian Marketing Tool”.

A category dedicated to Martech

The jury of professionals chaired by Laurent Deramaix (Managing Partner, CEO, Business Elements) judged our software on the basis of 5 performance criteria: Dashboarding/reporting, Penetration, Innovation, Added Value and Time Efficiency.

With this award, it is not only our SEO software that is valued, but also the collaboration with our first client Medi-Market, and the success of their SEO work.

Our unique approach rewarded through the Medi-Market case

A beta version of the software was made available to the company Medi-Market for 3 months, in order to co-construct the functionalities and adapt it perfectly to the real needs of companies.

Medi-Market’s motivated team, combined with Semactic’s ease of use, really contributed to an internal appropriation of SEO, which allowed them to obtain first remarkable results: position gains (in Google results) of around 40% on their first 4 targeted themes!

At the end of the test, Medi-Market confirmed its enthusiasm and subscribed to the annual subscription. 6 other companies have followed since then.

Semactic wins an IAB Mixx Award in the category “Best Belgian Marketing Tool” 1


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Céline Naveau, co-founder of Sematic, SEO and GEO expert

Céline Naveau

Céline is the co-founder of Semactic, Europe’s leading SEO activation platform and a pioneer in Generative Engine Optimization (GEO). With over 10 years of experience in SEO, she combines deep expertise as a consultant — particularly for e-commerce and news websites — with a forward-thinking approach to the future of search. Prior to founding Semactic, Céline led a team of specialists in search marketing, social ads, and analytics at a top Belgian digital agency. She also held key marketing and project management roles in both national and international companies. Today, she is shaping the next generation of organic visibility strategies, where SEO and GEO converge to give digital teams strategic control and measurable impact.