AI: 7 out of 10 Belgians embrace generative research, but trust still needs to be built
AI: 7 out of 10 Belgians embrace generative research, but trust still needs to be built
Céline Naveau
November 14, 2025
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14:53
Google still reigns but for how long? As digital behavior evolves and buyers turn to AI for answers, traditional SEO alone no longer guarantees visibility. To thrive in this AI-driven ecosystem, marketers must embrace a new trinity of optimization strategies: GEO, AIO, and AEO. But what do these acronyms mean, and how do they differ?
"Google's search share is today closer to 65-70% vs. the 90% we often hear." (Source)
In this article, we’ll break down the distinctions between Generative Engine Optimization (GEO), AI Optimization (AIO), and Answer Engine Optimization (AEO), and explore how they fit into a future-proof content strategy — with insights from Semactic's team, pioneers in AI-powered SEO solutions.
The way people search has fundamentally changed:
“You don’t need to rank. You need to be the answer.” — Céline Naveau, co-founder of Semactic
This evolution has given rise to three distinct but complementary search optimization strategies:
Let’s unpack each.
GEO focuses on increasing your brand’s visibility inside AI-generated answers from platforms like ChatGPT, Perplexity, and Gemini.
These tools synthesize answers instead of listing links. So the challenge isn’t just ranking — it’s becoming the source AI pulls from when generating responses.
Key levers of GEO:
A recent experiment led by the team at Semactic confirmed this shift, showing that content structured around TL;DRs, data points, and brand mentions was significantly more likely to be cited in platforms like ChatGPT and Perplexity.
GEO helps you appear where buyer journeys increasingly begin — inside AI-generated responses. It's less about links, more about trust, clarity, and contextual depth.
A brand like Daikin optimized pages around the topic “heat pump price Belgium” using Semactic’s GEO methodology.
The result? The content was picked up in Perplexity and ChatGPT answers — and also ranked higher on Google.
AIO is how you produce — and the smarter you produce, the more effective your GEO and AEO strategies will be.
AIO is about using AI tools to streamline how you create and optimize content. It’s less about visibility, and more about efficiency and scale.
What it includes:
With content production demands rising, AI tools help marketers ship more, faster — without sacrificing quality.
For example, platforms like Semactic embed AI assistants directly into the workflow, helping teams prioritize high-impact keywords, generate structure-rich content briefs, and measure performance faster.
An industrial machinery company uses AI tools like Semactic to identify high-impact keyword clusters. The platform helps generate detailed content briefs that streamline content production, helping the team publish high-quality, targeted content rapidly.
“We use AI to help teams move from keyword strategy to execution in days, not months.” — Kevin Coppens, Semactic
AIO is how you produce — and the smarter you produce, the more effective your GEO and AEO strategies will be.
AEO focuses on optimizing your content to appear in featured snippets, People Also Ask, or AI Overviews — especially on Google and Bing.
AEO tactics include:
These answer boxes often appear above the top search result — offering “position zero” visibility. Being featured here earns clicks, credibility, and AI pickup.
AEO is especially useful when paired with strong on-site UX and trust-building assets like testimonials or case studies.
A retail e-commerce company optimizes product pages by adding structured FAQs that answer specific buyer questions. They use schema markup to appear in featured snippets, resulting in increased organic clicks.
While each approach has a different focus, they’re not mutually exclusive. In fact, they reinforce each other.
Imagine writing a long-form guide on “B2B CRM pricing”.
With tools like Semactic, marketers are starting to plan for all three dimensions within a single editorial calendar.
The result? Unified SEO + GEO workflows that generate measurable impact
That means optimizing once — and gaining traction across Google, Gemini, ChatGPT, and more.
The first step isn’t producing more content. It’s checking where your brand already shows up — or doesn’t.
Semactic offers a free GEO checkup tool that lets you monitor your brand’s presence in AI-generated answers from platforms like ChatGPT and Perplexity.
SEO is evolving — not disappearing. GEO is the next logical step. AEO helps you win the SERP. AIO helps you execute at scale.
These are not rival strategies. They are layers of a smarter inbound playbook.
📍 Start here:
To win in today’s search landscape, you don’t need to choose between them — you need to combine them.
The brands that succeed won’t just rank.
They’ll answer. They’ll engage.
And they’ll be visible — everywhere buyers ask questions.
GEO (Generative Engine Optimization) helps your brand appear in AI-generated answers from tools like ChatGPT or Perplexity. It focuses on structured, trusted, and citable content. AIO (AI Optimization) is about using AI tools to speed up content creation, ideation, and optimization. It boosts efficiency and scale. AEO (Answer Engine Optimization) targets visibility in Google features like featured snippets and People Also Ask. It relies on concise answers and proper structure. Each serves a different step in the visibility chain — together, they form a complete strategy for both human and AI-powered discovery.
Yes — GEO is not a replacement for SEO but an evolution of it. You don’t need to start from scratch. You can adapt existing content by: Adding TL;DRs and FAQs Including expert quotes and data Formatting for clarity and AI interpretation Semactic helps teams upgrade their current SEO playbook with GEO-ready structures and visibility tracking.
You can’t rely on Google Search Console to answer that. Tools like Semactic’s GEO Checkup scan platforms like ChatGPT and Perplexity to show where — and how often — your brand is mentioned. This lets you track your share of voice across AI-generated answers and spot opportunities to improve.
It depends on your starting point: If your content production is slow or inconsistent → start with AIO to accelerate output. If you're strong on Google but invisible in AI answers → focus on GEO. If you want to increase organic clicks fast → tackle AEO to win snippets and zero-click results. That said, the most effective strategy combines all three. Semactic helps you align them within one workflow, so you don’t have to choose.
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