Natural Referencing: Understanding SEO and the Algorithms of Google, Bing, and ChatGPT
Natural Referencing: Understanding SEO and the Algorithms of Google, Bing, and ChatGPT
Kevin Coppens
November 15, 2024
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Reading Time 10 mins
Google Discover is a new feature that offers users a selection of personalized information related to their interests when they open the Google application. This feature, 100% mobile, offers short contents that will be increasingly adapted to the user according to his searches and tastes.
In short, the user no longer needs to do a search: Google offers him results directly.
In the future, Google Discover could also offer shopping suggestions.
You will have understood: from an SEO point of view, these advanced contents represent a new playground to increase its visibility and its traffic in a consistent way.
In his conference, Clément Pessaux (@labisse – Digimood) revealed how to make a place for yourself in these personalized content flows:
We no longer speak of SEO, but of “predictive interest”.
We now have all the keys in hand to perform on Google Discover… But how do we appear there?
The success of the business depends on the target audience: you will find it easier to get a place on the platform by writing on niche topics than on highly competitive people topics.
In summary, to appear on Google Discover and succeed in performing there, you’ll need patience, a good editorial strategy, perfect technique, an engaged audience and virality.
How to create useful content? That’s the question many content creators are (or should be) asking themselves. Marc Turkesteen from Develink gave us the answers in his conference “Useful content, instructions for use”.
For content to be useful, its objective must be defined so that it is presented in the right format to the Internet user: does it meet a navigational, commercial or transactional research intention?
Understanding the difference between these three types of search is crucial in SEO. Our advice: start with your SEO persona to identify their interests and the triggers that encourage them to consume content.
Once the type of search intent has been identified, the content must be structured. Whether you write yourself or use an external writer, there are several techniques for writing articles:
In any case, a page must be pleasant to look at, must load quickly and must be based on a single keyword. In short, one page = one intention = one keyword!
When it comes to a product sheet, the use of structured data, tag optimization and the presence of editorial elements are important.
Marc Turkesteen also explained the difference between advertorial and editorial content:
There are many tools to help you during the different steps of content creation: planning tools (Semrush, Cocolyze,…), semantic tools (Yourtext.guru, Seoquantum,…), control and monitoring tools (GSC, Kill Duplicate, Screaming Frog,…). Semactic offers a complete SEO platform to help you take the best actions to optimize the content of your website or your clients’ websites.
To conclude, the latest trends in SEO were discussed: artificial intelligence (AI) assisted writing is making its way, in the form of software such as Jasper.ai. If it can help us find inspiration, it is still advisable to check the texts it produces. AI is not yet ready to replace humans.
In her talk on how to make your content strategy take off on a small budget, Morgane Surlenet of Skribix (@MorganeSurlenet) completes the picture by emphasizing theimportance of context, purpose and target in content writing. Sometimes it’s best to “shake up” your editorial calendar habits: it’s better to detect opportunities for topics as they arise than to predict a complete list of articles in advance.
In recent years, AI has made tremendous progress in the field of writing. The current AI, GPT-3, allows
now
to build
quickly
content with impeccable spelling and no syntax errors
. Many editors perceive this tool with distrust: AI do will soon be added to an already long list of competitors? Baptiste Guiraud (@tistou80), creator of the Rédac Academy, explains how AI can help
on the contrary
accompany
web editors in their daily work
L’IA must be above all perceived as an assistant
an assistant
for the writer web: you need to learn how to use it to produce quality content. The “human touch” is always necessary and irreplaceable for understand the context correctly, the customer and his targetand to add a touch of empathy and creativity.as well as to add a touch of empathy and creativity. Nevertheless, theAI represents an innovation innovation thatthat web editors will have to learn to master to develop their business.
Javascript has become standardized in recent years and its frameworks are extremely popular among developers. However, Google still struggles to index correctly Javascri
pt
sites (or even to index them at all!), which is a challenge for any SEO working on a Javascript site. The creation of
Astro
an embryonic framework supported by the Chrome’s web Framework Fund, could change the game, but it is still very little used. What to do when you have to optimize a site built in Javascript? Adrien Russo (@adrienrusso) of the Web Agency gives us some tips during his conference.
Currently, there are three main methods to render pages in Javascript:
He There is no real ideal solution. However, Adrien Russo suggests two solutions to apply depending on the volume of the website:
Google Discover is a new feature that offers users a selection of personalized information related to their interests when they open the Google application. This feature, 100% mobile, offers short contents that will be increasingly adapted to the user according to his searches and tastes.
In short, the user no longer needs to do a search: Google offers him results directly.
In the future, Google Discover could also offer shopping suggestions.
You will have understood: from an SEO point of view, these advanced contents represent a new playground to increase its visibility and its traffic in a consistent way.
In his conference, Clément Pessaux (@labisse – Digimood) revealed how to make a place for yourself in these personalized content flows:
We no longer speak of SEO, but of “predictive interest”.
We now have all the keys in hand to perform on Google Discover… But how do we appear there?
The success of the business depends on the target audience: you will find it easier to get a place on the platform by writing on niche topics than on highly competitive people topics.
In summary, to appear on Google Discover and succeed in performing there, you’ll need patience, a good editorial strategy, perfect technique, an engaged audience and virality.
How to create useful content? That’s the question many content creators are (or should be) asking themselves. Marc Turkesteen from Develink gave us the answers in his conference “Useful content, instructions for use”.
For content to be useful, its objective must be defined so that it is presented in the right format to the Internet user: does it meet a navigational, commercial or transactional research intention?
Understanding the difference between these three types of search is crucial in SEO. Our advice: start with your SEO persona to identify their interests and the triggers that encourage them to consume content.
Once the type of search intent has been identified, the content must be structured. Whether you write yourself or use an external writer, there are several techniques for writing articles:
In any case, a page must be pleasant to look at, must load quickly and must be based on a single keyword. In short, one page = one intention = one keyword!
When it comes to a product sheet, the use of structured data, tag optimization and the presence of editorial elements are important.
Marc Turkesteen also explained the difference between advertorial and editorial content:
There are many tools to help you during the different steps of content creation: planning tools (Semrush, Cocolyze,…), semantic tools (Yourtext.guru, Seoquantum,…), control and monitoring tools (GSC, Kill Duplicate, Screaming Frog,…). Semactic offers a complete SEO platform to help you take the best actions to optimize the content of your website or your clients’ websites.
To conclude, the latest trends in SEO were discussed: artificial intelligence (AI) assisted writing is making its way, in the form of software such as Jasper.ai. If it can help us find inspiration, it is still advisable to check the texts it produces. AI is not yet ready to replace humans.
In her talk on how to make your content strategy take off on a small budget, Morgane Surlenet of Skribix (@MorganeSurlenet) completes the picture by emphasizing theimportance of context, purpose and target in content writing. Sometimes it’s best to “shake up” your editorial calendar habits: it’s better to detect opportunities for topics as they arise than to predict a complete list of articles in advance.
In recent years, AI has made tremendous progress in the field of writing. The current AI, GPT-3, allows
now
to build
quickly
content with impeccable spelling and no syntax errors
. Many editors perceive this tool with distrust: AI do will soon be added to an already long list of competitors? Baptiste Guiraud (@tistou80), creator of the Rédac Academy, explains how AI can help
on the contrary
accompany
web editors in their daily work.
L’IA must be above all perceived as an assistant
an assistant
for the writer web: you need to learn how to use it to produce quality content. The “human touch” is always necessary and irreplaceable for understand the context correctly, the customer and his targetand to add a touch of empathy and creativity.as well as to add a touch of empathy and creativity. Nevertheless, theAI represents an innovation innovation thatthat web editors will have to learn to master to develop their business.
Javascript has become standardized in recent years and its frameworks are extremely popular among developers. However, Google still struggles to index correctly Javascri
pt
sites (or even to index them at all!), which is a challenge for any SEO working on a Javascript site. The creation of
Astro
an embryonic framework supported by the Chrome’s web Framework Fund, could change the game, but it is still very little used. What to do when you have to optimize a site built in Javascript? Adrien Russo (@adrienrusso) of the Web Agency gives us some tips during his conference
Currently, there are three main methods to render pages in Javascript:
He There is no real ideal solution. However, Adrien Russo suggests two solutions to apply depending on the volume of the website:
Want to discuss the latest trends in SEO? Contact the Semactic team, we are always happy to discuss SEO!