Carine is a senior SEO & GEO expert at Semactic, with 8 years of experience in search strategy, including 3 years dedicated to helping brands adapt to AI-driven and generative search environments. After starting her career in a large international company, she developed a strong understanding of complex organizational and market dynamics before specializing in SEO, GEO and digital visibility. At Semactic, she works with a wide range of clients - from fast-growing e-commerce brands to highly regulated sectors such as insurance, finance and Industry 4.0 - supporting them in strengthening their visibility across Google, LLM-based search engines and AI answer interfaces.