Generative Engine Optimization: 6 tips for integrating GEO into your 2025 strategy
Generative Engine Optimization: 6 tips for integrating GEO into your 2025 strategy
Céline Naveau
November 1, 2024
.
Reading Time 8 mins
A good online visibility has become essential for any company, regardless of its size or sector. This visibility is achieved by optimizing your website for search engines, i.e. SEO work – forSearch Engine Optimization. But when should I call on the services of a SEO agency? And above all, why use a SEO agency?
Are you a company manager, marketing manager or digital marketer? Here are some situations that may lead you to call upon an agency specialized in natural referencing.
The first and most obvious reason is to increase your visibility in search engines. You may have noticed it yourself: your company does not appear, or is not sufficiently well placed in the search results when you type queries related to your business in Google. You may also find yourself in a very competitive e-commerce context where the slightest position gained in the search engines rhymes with a direct increase in your turnover.
Whatever your sector and context, the objective remains the same: improve your visibility on key terms to generate awareness, leads or online sales.
The first question to ask yourself in this case:
At Semactic, we have developed a unique approach that meets the needs of many companies that want to take more ownership of their online marketing. By combining strategy and SEO software, our solution allows you to keep control of your online visibility without relying on ongoing consulting services. Find out how we boost SEO impact through optimized SEO management.
Another situation that may lead to consider working with an SEO agency is the launch of a (new) digital strategy. You have reviewed your online ambitions and want to define an effective action plan to achieve your goals through different channels.
Starting with SEO work – technical and semantic audit for example – allows you to establish a solid foundation for your website that will not only impact its organic visibility but also the performance of your other online channels.
The semantic analysis determines the most interesting themes and keywords to target for your business, which can guide you in your digital strategy at several levels:
The creation of a new website or the project of important modifications such as the addition of products/services, the restructuring of contents, the integration of a blog,… can also lead you to think about its SEO optimization. Think about integrating this reflection well in advance of the change; this will avoid too many back and forth between copywriters, developer(s) and SEO agency.
Ideally, involving the SEO agency from the beginning of the project allows you to (non exhaustive)
Of course, it is always possible to intervene during the process, or even just after the launch of the website. But we can only recommend that you consider SEO as soon as possible. This will save you countless round trips between stakeholders and, above all, significant additional costs to review certain parts of the site.
Finally, you can also call upon an SEO agency when you encounter a problem related to your organic traffic (unexplained drop for example), or when you face a technical question requiring the advice of an SEO expert.
Some possible scenarios:
Want to discuss the latest trends in SEO? Contact the Semactic team, we are always happy to discuss SEO