Generative Engine Optimization: 6 tips for integrating GEO into your 2025 strategy
Generative Engine Optimization: 6 tips for integrating GEO into your 2025 strategy
Céline Naveau
November 1, 2024
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Reading Time 8 mins
The new Bing integrates a chatbot that uses chatGPT. Chatgpt is an artificial intelligence technology that generates natural and relevant answers to questions and messages. Therefore, this new Bing can summarize the information it discovers in the search results (including PDF documents) but it can also give you directly the answer to your question.
Note that Bing Chat will be integrated into the last version of Edge. To access it, you must download the Microsoft Edge Developer version and click on the logo “B” in the upper right.
Semactic has preview access to the beta of the new Bing, so we were able to test it for a few weeks.
Here is our opinion on the new Bing after 2 weeks of use.
Bing surprised us with its ability to summarize content and answer our questions. Indeed, It does very well to summarize search results or to give a precise answer to a question. However, in our opinion, we found the search results still less qualitative than on Google.
In our case, it wasn’t obvious because neither Celine nor myself presented ourselves as CEO (Actually, Celine is CMO, but that was quite a play on Bing’s part 😉 )
To sum up, although there are some negative aspects, we are quite satisfied with this new Bing. We are, therefore closely monitoring the developments of Google Bard (The technology Google is developing to provide more accurate answers based on AI (Learn more on Google blog) – similar to chatgpt). So far, Google Bard is limited to providing summaries of results without really mentioning the sources. This is a big black mark. We hope that this will be corrected when it is released.
How can I test the new Bing with chatGPT in preview?
To have access to the new Bing, you should follow those steps:
For us, it took about 10-15 days to have the access, once we have reached about 450 search points
What makes Bing different from other search engines?
Bing uses advanced artificial intelligence and machine learning algorithms to provide more personalized and relevant search results. It also integrates with other Microsoft products, such as Windows and Edge, for a seamless user experience.
Can Bing compete with Google as the dominant search engine in the future?
While Google is currently the dominant search engine, Bing has steadily been gaining market share in recent years. With its advanced AI capabilities and Microsoft’s resources, it is possible that Bing could become a major player in the future of internet search.
What are the differences in term of SEO between Bing and google ?
The differences in terms of SEO to rank on Bing compared to Google can be summarized in the following points:
In summary, while there are some differences in how Bing and Google rank websites, the basic principles of SEO, such as having high-quality content and relevant keywords, still apply to both search engines.