SEO and digital marketing trends

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How to leverage influence marketing for better SEO (and visibility in AI too)

If you're still treating influence marketing and SEO as separate channels, you're likely missing out on significant growth opportunities.

Céline Naveau

June 25, 2025

10:00

ChatGPT Optimization: How to Make Your Brand Show Up in AI Answers

If your SEO strategy is still focused only on Google, you’re already behind.Don't just rank. Be the answer.

Céline Naveau

June 17, 2025

11:55 am

Google Gemini: A Revolution in Artificial Intelligence Impacting SEO

Introduction to Google Gemini Google Gemini marks a major advancement in the field of artificial intelligence

Kevin Coppens

December 7, 2023

8:37 am

New Google Requirements for Video Mode: Google will only publish videos in Search Results when they are identified as the main content of the page.

Google has recently announced an expansion of its requirements for videos appearing in search results, including

Kevin Coppens

December 4, 2023

10:53 pm

SEO Camp 2023 : conferences highlights, future of SEO and AI

June 2023 wasn’t just another month – it was SEOCamp month ! The Semactic Team attended

Carine Pire

August 17, 2023

8:34 am

Google Bard is now live in Europe!

It’s finally there! Bard, Google’s Generative AI answer to ChatGPT, is finally available in new countries

Carine Pire

July 13, 2023

3:49 pm

Google launches new anti-spam form to report poor-quality content

It’s the news that’s got the SEO world buzzing this week. Google has announced, via a

Kevin Coppens

July 6, 2023

4:12 pm

Bing (ChatGpt), the future of internet search?

What is this new Bing, with chatGPT? The new Bing integrates a chatbot that uses

Kevin Coppens

March 14, 2023

11:00 am

SEO Camp 2022: our summary of the most important conferences

A desire to exchange after 2 years of Covid, a prestigious place – the Palais des congrès de Versailles – only

Carine Pire

November 8, 2022

4:00 pm

SEO mistakes: how to fail your SEO in 5 steps

Are you embarking on an SEO project for your business? You will find a plethora of resources

Céline Naveau

April 12, 2022

12:24 pm

In-house SEO VS external agencies: which is the right choice?

The SEO of a website is closely linked to the vision of the company, its brand positioning,

Céline Naveau

April 11, 2022

12:30 pm