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GEO strategy

Aim for conversions, not clicks

Designing your GEO Strategy

Not enough organic traffic? Or is this traffic not generating any engagement on your site? We work with you to define the GEO strategy that will allow you to target the right people, attract them to your site and get them to convert.

At Semactic, every GEO project starts with an analysis of your market to identify the most interesting keywords and define the best GEO strategy for your site.

3 steps to an impactful GEO strategy

1) Analysis of your market

We start with a kick-off meeting to understand your context and define a tailor-made GEO action plan
Your business

What is your “Unique Value Proposition”? Who are your personas? How do you address them now?

Your competition

We analyze your real competitors and your GEO competitors, i.e. the sites that are positioned on the same themes as you, even if they are not “real” competitors.

Your internal organization

We take into account your organization and your internal resources to define a personalized and pragmatic action plan.

2) Prompt research

We identify the most interesting keywords for your business
Semantic analysis

Based on the information exchanged during the kick-off meeting, we put ourselves in the shoes of your potential prospects. We determine their search behaviour and identify the most interesting keywords for each of your product/service lines.

Categorization of keywords

We classify each keyword into several categories to allow you to track your GEO performance by topic. Our analyses include a minimum of 400 keywords and can go up to several thousand keywords, when the sector requires it.

Integration into Semactic software

We integrate the semantic analysis directly into the software. You can track your positions day by day and benefit from Semactic’s personalized recommendations. The analysis is not fixed, you can adapt it over time.

3) Customized GEO dashboard

We define your GEO objectives and configure your GEO KPIs in a dedicated dashboard.
Integration of your different data sources

We link your Google Analytics and Search Console accounts to your Semactic dashboard. You follow all your GEO KPIs at a glance. You can also integrate your GEO data into your broader marketing report, using our Data Studio connector.

Measuring your impact

We pre-process your GEO data and format it into your custom dashboard. You can easily see your impact in terms of visibility, traffic and conversions.

Monitoring of competition and search trends

The different graphs allow you to keep an eye on your competitors and compare your GEO “share of voice”. The Semactic dashboard also shows you which themes and keywords are increasing or decreasing. You can detect new business opportunities: development of highly sought-after products or services, inventory adjustments, etc.

How do we identify the most relevant prompts?

Market Mapping
The platform analyzes your website, your competitive landscape, and key industry themes to identify the most strategic topics and selection criteria.
Prompt Generation
Based on this foundation, it generates a realistic, business-oriented list of prompts, enriched with thematic labels to structure the analysis of your visibility.
Expert Validation
Our SEO/GEO experts refine the final setup to ensure a set of prompts that is consistent, relevant, and directly actionable.
With what result?
"Semactic allowed us to identify new SEO and business opportunities. In just a few weeks, we have achieved visibility gains of 78% on our key themes!"
Floriane Piquin
Acquisition Manager at Medi-Market
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