Céline Naveau

Céline is the co-founder of Semactic, Europe’s leading SEO activation platform and a pioneer in Generative Engine Optimization (GEO). With over 10 years of experience in SEO, she combines deep expertise as a consultant — particularly for e-commerce and news websites — with a forward-thinking approach to the future of search. Prior to founding Semactic, Céline led a team of specialists in search marketing, social ads, and analytics at a top Belgian digital agency. She also held key marketing and project management roles in both national and international companies. Today, she is shaping the next generation of organic visibility strategies, where SEO and GEO converge to give digital teams strategic control and measurable impact.

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E-commerce GEO: unlocking new market potential in 2025

By 2026, 1 in 4 online shoppers will start their buying journey on ChatGPT — not Google. Instead of browsing through search results, they ask direct questions, get curated answers, and often bypass traditional search engines entirely. Faster answers. Faster purchases.

Céline Naveau

August 27, 2025

Google EEAT isn’t dead — it’s your new competitive edge in the AI search era

Most content won't survive AI search. Not because it's bad — but because it lacks trust signals.While most marketers focus on keywords, AI assistants like ChatGPT, Gemini, and Perplexity are reshaping how content is found, quoted, and recommended.That’s where EEAT comes in.

Céline Naveau

August 5, 2025

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