Céline Naveau

Céline is the co-founder of Semactic, Europe’s leading SEO activation platform and a pioneer in Generative Engine Optimization (GEO). With over 10 years of experience in SEO, she combines deep expertise as a consultant — particularly for e-commerce and news websites — with a forward-thinking approach to the future of search. Prior to founding Semactic, Céline led a team of specialists in search marketing, social ads, and analytics at a top Belgian digital agency. She also held key marketing and project management roles in both national and international companies. Today, she is shaping the next generation of organic visibility strategies, where SEO and GEO converge to give digital teams strategic control and measurable impact.
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E-commerce GEO: unlocking new market potential in 2025
By 2026, 1 in 4 online shoppers will start their buying journey on ChatGPT — not Google. Instead of browsing through search results, they ask direct questions, get curated answers, and often bypass traditional search engines entirely. Faster answers. Faster purchases.
Céline Naveau
August 27, 2025
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SEO persona: definition, steps and examples
An effective SEO strategy starts with a good understanding of your target audience and their online behaviors. To
Céline Naveau
September 2, 2020
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12:40 pm
SEO project management: 5 steps for a sustainable natural referencing
In SEO project management, as in many other disciplines, execution is key. Mastering the SEO jargon
Céline Naveau
August 12, 2020
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12:46 pm
Crisis marketing: how to redefine the priorities of your digital strategy?
Faced with the upheavals brought about by containment, it is sometimes difficult to see clearly what
Céline Naveau
April 2, 2020
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12:51 pm