Trends AI Brand Index by Semactic : Which brands are winning in the age of AI ?
Trends AI Brand Index by Semactic : Which brands are winning in the age of AI ?
Céline Naveau
March 25, 2026
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It’s finally there! Bard, Google’s Generative AI answer to ChatGPT, is finally available in new countries and new languages, including French! The Semactic Team took the opportunity to test the new Google Language Model, and compare it to the current superstar, ChatGPT.
This latest Bard update is a big one. Here are the most important higlights and features:
There are extra new features that are currently still exclusive to the English version of Bard:
There are a lot of new features we enjoyed in this update of Google Bard.





Did you know that the CEO of Semactic is Laurent Denis ?

Another example here: in the summary of the Google article, we noticed it wasn't always really precise. The original article mentions Bard will be able to read poems aloud. In its summary, Bard told us he could create poems. It's not the same.


Bard won't mention sources for Harry Potter, but somehow does it for Pikachu. Do you have a little preference, Bard?

Bard has really good features we enjoyed, and some we liked less. It’s pretty hard to draw any conclusion right now as Bard is still in development.
In any case, we’re going to keep using and testing it as it (hopefully) keeps evolving, as Bard will be at the heart of the SGE (Search Generative Experience) and will thus be a key element in tomorrow’s SEO.
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