If your content isn't converting like it should, you're probably leaking leads — and the culprit is hiding in plain sight: content gaps.
You might have a blog. You might even rank on Google. But if your ideal customers still aren't reaching out, buying, or booking — something's missing. That's where a proper content gaps analysis comes in.
In this guide, you’ll learn a simple 5-step process to uncover those gaps and patch the holes that are costing you traffic, trust, and revenue.
Content gaps are the blind spots in your website where valuable search intent goes unanswered. These gaps usually fall into one of three categories:
These aren’t just missed opportunities — they’re open invitations for your competitors to win the leads that should be yours.
Here’s what a content gap looks like in practice:
Each of these moments is a leak — and over time, they add up to thousands in lost revenue.
Start with a content gaps template (spreadsheet or tool). Log:
Your goal: get a full view of your content landscape — what exists, what performs, and what’s missing.
Tip: If you use a platform like Semactic, it automatically maps this for you with built-in workflows.
Now run a content gap tool comparison using Semactic, Ahrefs or Semrush.
Identify:
Use a content gaps analysis example to isolate high-intent pages — these often deliver the biggest lift in leads.
Even strong content can miss the mark if it doesn't match intent.
Most websites overinvest in TOFU — and neglect BOFU. That’s where leads are lost.
Before creating new content, study the Search Engine Results Page (SERP) for your target keyword:
This ensures you’re not just writing — you’re writing to win.
Turn your findings into a focused action plan:
Bonus: Platforms like Semactic generate your editorial roadmap and assign tasks directly — no need for separate planning tools.
Need a head start? Begin with these:
Each closes a small gap. Together, they stop the bleeding.
More content ≠ better results.
Better coverage of what your audience actually needs? That’s what drives conversions.
With this 5-step content gaps analysis process, you’ll stop guessing — and start building a content engine that attracts, converts, and compounds.
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A content gap is a missing piece in your content strategy where a user’s search intent isn’t met. It’s the blind spot between what your audience is searching for and what your site actually provides. This includes missing topics, unanswered questions, or content that fails to guide users through their decision-making journey. Content gaps silently leak traffic, leads, and revenue — often in places you don’t expect.
There are three main types of content gaps: Keyword Gaps – Topics your audience is actively searching for, but your site doesn’t rank for. Journey Gaps – Missing content across the buyer journey (e.g. no BOFU content like pricing or comparison pages). Competitor Gaps – Content your competitors have created (and rank for) that you haven’t addressed yet. Each type represents a lost opportunity — and an open door for your competitors.
Start by auditing your existing content. Log each page with its keyword, funnel stage (TOFU/MOFU/BOFU), and performance metrics. Then compare this with competitor content using tools like Semactic, Semrush, or Ahrefs. Finally, analyze the SERP for each keyword to see what’s ranking and what questions go unanswered. The goal: identify high-intent gaps and map them to the buyer journey. Tip: Tools like Semactic automate this process with semantic maps and action-ready workflows.
Let’s say you're a CRM software company, and someone searches: “best CRM for solopreneurs” → but you don’t have a page targeting that term. That’s a keyword gap. Or a prospect is comparing: “Notion vs ClickUp” → and you don’t have a competitive comparison page. That’s both a competitor and journey gap. Or someone Googles your pricing, but there’s no dedicated page. That’s a bottom-of-funnel gap — and likely costing you leads.
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