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How Daikin boosted its visibility with ActivGEO

A data-driven content redesign that improved visibility across Google, ChatGPT and Perplexity.

Download the full case study

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They run their online visibility with Semactic

The Challenge

Daikin needed clearer, more actionable content to remain visible in a rapidly evolving search landscape - where Google, AI assistants and generative engines now drive discovery.

Visibility & AI Presence

Stand out across Google and AI engines

Content Clarity

Clarify technical topics like heat pump pricing

User Intent

Match real user questions & customer journeys

COUNTRY

Belgium

Industry

HVAC

employees

200+

Team

Marketing Team

Use Case

GEO Visibility

Understand the User

Starting with persona & customer journey

Identifying Daikin’s key assets & specificities

Focusing on 1 topic at a time for more efficiency

Testing our
GEO aproach

Check Google, ChatGPT & Perplexity results

Identification of popular forms of content (summary table)

Addition of sub-topics to meet user intent (price per heatpump type)

Identification of follow-up
questions (State incentives,
installation costs)

AI-friendly structure & content

What we applied to Daikin’s content

Adopt a topic cluster mode with satellite pages

Fresh, updated content!

Autonomous chunks (max 150 words)

Direct tone:FAQs, How-tos, definitions, lists

Structure! Headers, bullet points, summaries...

Multimodal (Vidéo, audio, text...)

We rebuilt Daikin’s heat pump content with :

A clear table of contents
A full summary table
Subtopics that match user needs
Reliable, structured information
A more visual and actionable layout

Appearance in Chatgpt

Before

After

Aligning SEO & GEO for greater impact

Top 3 in Google

What this case proves

SEO + GEO combined = stronger visibility

AI-friendly content boosts citations

Structured topics outperform long dense pages

User intent first” wins across search engines