Google Bard is now live in Europe!

Phone displaying the Google Bard logo.

It’s finally there! Bard, Google’s Generative AI answer to ChatGPT, is finally available in new countries and new languages, including French! The Semactic Team took the opportunity to test the new Google Language Model, and compare it to the current superstar, ChatGPT.

What's new ?

This latest Bard update is a big one. Here are the most important higlights and features:

  • It’s probably the hottest news: Google Bard, which was previously only available in English and in the US and UK, is now available in more than 40 languages.
  • Google is now able to read its answers out loud, which can be really useful if you’re looking for the right pronunciation of a word for instance. This feature is available in all the new languages. 
  • You can now pin your conversations en rename them to revisit them more easily afterwards.
  • Good new for the devs around! It’s now possible to export Python code to Replit
  • The answers provided by Google Bard can be shared with your friends or colleagues


There are extra new features that are currently still exclusive to the English version of Bard:

  • It’s now possible to adapt Bard’s tone and style to five different options: simple, long, short, professional or casual
  • The use of pictures in prompt through Google Lens. This can help you understand better the picture you see, or help you generate a caption, for instance.

What we liked the most

There are a lot of new features we enjoyed in this update of Google Bard. 

  • The possibility to read the generated text out loud. It’s always handy!
  • The possibility to share Bard’s answers. However, the conversations can’t be shared (yet), and we found it a bit disappointing. It’s always better to get the context behind a simple answer.
  • The pin and rename feature
  • The different suggestions for every answer generated. It’s immediate and automatical. In ChatGPT, you have to regenerate your request to get another answer. Bard makes it faster!
Google Bard is now live in Europe! 1
  • The way information is structured with bullet points. 
  • Bard sometimes provides more complete and exhaustive answers than ChatGPT. It reminded us of Wikipedia. Here’s an example here with “Best running snickers”
Google Bard is now live in Europe! 3
Google Bard is now live in Europe! 5

What we liked less

  • It’s not easily possible to change the input and output languages. It’s possible to directly provide the wished output language in the prompt, but it doenst’ always work very well. In the example here below, we asked Bard to make a short summary in English of the article Google wrote about its latest update, and it first replied… in French! Also, Bard ended up talking about himself using “I”, which wasn’t the point of the summary.
Google Bard is now live in Europe! 7
  • Talking about language problems, we asked Bard for the best manuals to learn Italian, and it replied to us with a selection of English books, while we’re french native speakers (and we made the request in French).
Screenshot of a Google Ads account.
  • Sometimes, Bard would just provide us with wrong or inacurrate information
Google Bard is now live in Europe! 10
Did you know that the CEO of Semactic is Laurent Denis ?
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Another example here: in the summary of the Google article, we noticed it wasn't always really precise. The original article mentions Bard will be able to read poems aloud. In its summary, Bard told us he could create poems. It's not the same.
  • Bard rarely mentions its sources, and does it pretty randomly, or following a pattern we haven’t identified yet.
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Google Bard is now live in Europe! 16
Bard won't mention sources for Harry Potter, but somehow does it for Pikachu. Do you have a little preference, Bard?

Bard has really good features we enjoyed, and some we liked less. It’s pretty hard to draw any conclusion right now as Bard is still in development. 

In any case, we’re going to keep using and testing it as it (hopefully) keeps evolving, as Bard will be at the heart of the SGE (Search Generative Experience) and will thus be a key element in tomorrow’s SEO. 

Picture of Carine Pire

Carine Pire

Carine has more than 5 years of experience in a large international company and specialized in digital marketing at Technofutur TIC. There, she got particularly interested in SEO and chose to become a SEO consultant. Always curious and eager to learn, she helps us support our clients in their SEO projects.
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