Download the first Belgian study that takes an in-depth look at Generative AI and our new search behaviours.
A groundbreaking national study based on a representative sample of Belgians, revealing how Generative AI is reshaping our habits, our decisions, and brand visibility.
Belgians increasingly formulate their queries in full sentences and interact with AI as they would with an assistant.
36% have already made a purchase following an AI recommendation, and 40% rely on the first answer without checking. Decision-making is getting shorter.
Belgians prioritise clarity, speed and relevance in AI answers — far more than factual accuracy. Trust is built through experience rather than verification.
A study for anyone who wants to understand how Generative AI is reshaping search, decision-making, and access to information.It delivers key data and practical insights to stay ahead of this transformation.
Semactic helps companies understand, measure and optimise how their brand appears in this new era of search powered by Google AI Overview, AI Mode and ChatGPT.
Years of experience in AI development
Experts in GEO & AI
Average visibility increase obtained for our clients
Websites optimised by Semactic
Take the first step towards better AI visibility search performance
.png)
.png)
