How Daikin boosted its visibility with ActivGEO

A data-driven content redesign that improved visibility across Google, ChatGPT and Perplexity.

They run their online visibility with Semactic

How Daikin boosted its visibility with ActivGEO

A data-driven content redesign that improved visibility across Google, ChatGPT and Perplexity.

COUNTRY

Full name

COUNTRY

March 2023

COUNTRY

Role name

They run their online visibility with Semactic

The Challenge

Daikin needed clearer, more actionable content to remain visible in a rapidly evolving search landscape - where Google, AI assistants and generative engines now drive discovery.

Visibility & AI Presence

Stand out across Google and AI engines

Content Clarity

Clarify technical topics like heat pump pricing

User Intent

Match real user questions & customer journeys

COUNTRY

Belgium

Industry

HVAC

employees

200+

TEAM

Marketing Team

USE CASE

GEO Visibility

Understand the User

Starting with persona & customer journey

Identifying Daikin’s key assets & specificities

Focusing on 1 topic at a time for more efficiency

Testing our GEO approach

Check Google, ChatGPT & Perplexity results

Identification of popular forms of content (summary table)

Addition of sub-topics to meet user intent (price per heatpump type)

Identification of follow-up questions (State incentives, installation costs)

AI-friendly structure & content

What we applied to Daikin’s content

Adopt a topic cluster mode with satellite pages
Fresh, updated content!
Autonomous chunks (max 150 words)
Direct tone:FAQs, How-tos, definitions, lists
Structure! Headers, bullet points, summaries...
Multimodal (Vidéo, audio, text...)

We rebuilt Daikin’s heat pump content with:

✔ A full summary table

✔ A clear table of contents

✔ Subtopics that match user needs

✔ Reliable, structured information

✔ A more visual and actionable layout

A full summary table

A clear table of contents

Subtopics that match user needs

Reliable, structured information

A more visual and actionable layout

Appearance in ChatGPT

Aligning SEO & GEO for greater impact

What this case proves

SEO + GEO combined = stronger visibility

AI-friendly content boosts citations

Structured topics outperform long dense pages

"User intent first” wins across search engine

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