Céline started as an SEO consultant before coordinating a team of experts in search marketing, social ads and analytics. Previously, she had gained extensive experience in marketing and communication. For her, a good digital strategy starts with a clear positioning and communication; this is what motivated her to focus on SEO and content marketing. She loves managing projects in a team and setting up a dynamic that favours collaboration, autonomy and agility. She is convinced that this is what makes the difference between execution and success.