SEO and Digital marketing TRENDS

SEO Camp Paris: what we retain from a semantic, technical, analytical, but also … ethical point of view

At the beginning of this week, we were at the SEO Camp'us in Paris to take the pulse of the latest SEO trends, get a...

SEO persona: definition, steps and examples

An effective SEO strategy starts with a good understanding of your target audience and their online behaviors. To...

SEO project management: 5 steps for a sustainable natural referencing

In SEO project management, as in many other disciplines, execution is key. Mastering the SEO jargon - from titles to...

Crisis marketing: how to redefine the priorities of your digital strategy?

Faced with the upheavals brought about by containment, it is sometimes difficult to see clearly what the marketing...