News SEO and Digital marketing

4 steps to a successful competitive analysis

Digital at the heart of competitive analysis...   Over the past 12 months, Internet traffic has increased by...

SEO marketing : unlock the full potential of your search analytics

Many marketers build their marketing strategy around the company's vision, business goals, new product/service...

Semactic wins an IAB Mixx Award in the category “Best Belgian Marketing Tool”

The 2020 edition of the IAB Mixx Awards took place on December 11th. Every year, they reward the best digital...

SEO Dashboard: the right KPI for a usable dashboard

It can be challenging to measure and demonstrate the results of SEO. Many tools exist on the market today but most...

SEO Camp Paris: what we retain from a semantic, technical, analytical, but also … ethical point of view

At the beginning of this week, we were at the SEO Camp'us in Paris to take the pulse of the latest SEO trends, get a...

SEO persona: definition, steps and examples

An effective SEO strategy starts with a good understanding of your target audience and their online behaviors. To...
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