The 2020 edition of the IAB Mixx Awards took place on December 11th. Every year, they reward the best digital projects in Belgium. For its very first participation, Semactic left with a precious Award (Bronze) in the category “Best Belgian Marketing Tool”.
A category dedicated to Martech
The jury of professionals chaired by Laurent Deramaix (Managing Partner, CEO, Business Elements) judged our software on the basis of 5 performance criteria: Dashboarding/reporting, Penetration, Innovation, Added Value and Time Efficiency.
With this award, it is not only our SEO software that is valued, but also the collaboration with our first client Medi-Market, and the success of their SEO work.
Our unique approach rewarded through the Medi-Market case
A beta version of the software was made available to the company Medi-Market for 3 months, in order to co-construct the functionalities and adapt it perfectly to the real needs of companies.
Medi-Market’s motivated team, combined with Semactic’s ease of use, really contributed to an internal appropriation of SEO, which allowed them to obtain first remarkable results: position gains (in Google results) of around 40% on their first 4 targeted themes!
At the end of the test, Medi-Market confirmed its enthusiasm and subscribed to the annual subscription. 6 other companies have followed since then.